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At IBM, cognitive computing is a daily discussion and core to the company’s future success.  It is fundamental to all that we do.  We call it, Watson.

Cognitive computing is far more than a new business word or trend in marketing.  It is a new way to do things.  It is highly innovative and very disruptive to the past methods.  Watson is changing the world.  As with any groundbreaking approach, there are a few detractors that resist the change and sling mud at the concepts.  Yet, Watson cannot be denied.  It is already making impacts that will change people’s lives in some vary positive ways.

Here is a link to explain cognitive computing in terms that most will appreciate.

Watson and Cognitive Computing

Here is a link to demonstrate an early application of Watson and the value it has in the world of medicine and healthcare.


One of the early advances that applied Watson is in the Oncology practice.  See how Watson helps Doctors diagnose and care for cancer patients.


Enjoy learning about Watson.  It will change your life.


About the Author:

Michael Martin has more than 35 years of experience in broadband networks, optical fibre, wireless and digital communications technologies. He is a Senior Executive Consultant with IBM Canada’s GTS Network Services Group. Over the past 11 years with IBM, he has worked in the GBS Global Center of Competency for Energy and Utilities and the GTS Global Center of Excellence for Energy and Utilities. He was previously a founding partner and President of MICAN Communications and before that was President of Comlink Systems Limited and Ensat Broadcast Services, Inc., both divisions of Cygnal Technologies Corporation (CYN:TSX). Martin currently serves on the Board of Directors for TeraGo Inc (TGO:TSX) and previously served on the Board of Directors for Avante Logixx Inc. (XX:TSX.V).  He served on the Board of Governors of the University of Ontario Institute of Technology (UOIT) and on the Board of Advisers of four different Colleges in Ontario as well as for 16 years on the Board of the Society of Motion Picture and Television Engineers (SMPTE), Toronto Section.  He holds three Masters level degrees, in business (MBA), communication (MA), and education (MEd). As well, he has diplomas and certifications in business, computer programming, internetworking, project management, media, photography, and communication technology.

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