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Since December 3, 2014, I have been posting articles on LinkedIn Pulse.  I enjoy writing, so it has been fun and interesting to share ideas with the LinkedIn community.  My learning and education about how to write well and to create useful and compelling articles continues.

Here are a few interesting statistics that I have harvested from my writing efforts.  I am not sure if it is stellar information, nor is it guidance for your writing efforts, but it helps for me to frame my investments in time and creatively and to better understand the value of these articles.

The topics of my articles has been constrained by the subject matter that I know and understand.  I have not tried to write about things that were not a part of my daily life.  Here are the article categories that I wrote articles about:


The articles have been authored over a span of 16 months that touched on three years, here is the spread per year.

Table 2

The counts have varied by articles so here are some data pertaining to the range of response earned from these articles.

Table 3

From this data calculated from the 52 articles, the following understandings can be learned.  For every 29 views, I averaged a “like”.  For every 307 views, I averaged a “shared”.  I average just 5 comments per article and if that goes up, then the number of views increases.  The biggest motivator of an articles success seems to be the topic.  But, if LinkedIn promotes the article for me in its Pulse forums, it can take off with my highest number of “Views” being 9,735 from a promoted article.  Otherwise, on my own, I average about 669 Views from my followers.  I personally consider an article a success if it received more than 100 views.

I plan to continue analyzing this data to tease out other statistics in order to comprehend the cause and effect aspects that stimulates my readers to like, comment and share my content.


You will find many articles posted on my LinkedIn Pulse page, so click on the link below to view and read my articles.  Thanks for taking the time to read this post – comments, shares, and likes are always welcome and I will respond to questions pertaining to this article.  LinkedIN


About the Author:

Michael Martin has more than 35 years of experience in broadband networks, optical fibre, wireless and digital communications technologies. He is a Senior Executive Consultant with IBM Canada’s GTS Network Services Group. Over the past 11 years with IBM, he has worked in the GBS Global Center of Competency for Energy and Utilities and the GTS Global Center of Excellence for Energy and Utilities. He was previously a founding partner and President of MICAN Communications and before that was President of Comlink Systems Limited and Ensat Broadcast Services, Inc., both divisions of Cygnal Technologies Corporation (CYN:TSX). Martin currently serves on the Board of Directors for TeraGo Inc (TGO:TSX) and previously served on the Board of Directors for Avante Logixx Inc. (XX:TSX.V).  He served on the Board of Governors of the University of Ontario Institute of Technology (UOIT) and on the Board of Advisers of four different Colleges in Ontario as well as for 16 years on the Board of the Society of Motion Picture and Television Engineers (SMPTE), Toronto Section.  He holds three Masters level degrees, in business (MBA), communication (MA), and education (MEd). As well, he has diplomas and certifications in business, computer programming, internetworking, project management, media, photography, and communication technology.