“Your ikigai is found where passion meets proficiency, where service creates value, and where purpose gives every sunrise a reason to begin again.” – MJ Martin
Discovering Your Ikigai

The Japanese concept of ikigai is often translated as “a reason for being,” but that simple definition barely captures its depth. Ikigai represents the intersection between meaning, contribution, competence, and sustainability. It is the quiet force that encourages people to wake each morning with anticipation rather than obligation. In Japan, particularly among the remarkably healthy and long lived residents of Okinawa, ikigai is frequently associated with purpose, resilience, and an active lifestyle well into old age. Researchers have found that individuals with a strong sense of purpose often report higher levels of well being, stronger social engagement, and better physical and mental health outcomes. While ikigai is not the only reason for Japan’s reputation for longevity, it is widely regarded as one of its cultural cornerstones. (JapanGov – The Government of Japan)
“Fall seven times, stand up eight.”
Japanese Proverb
The Four Pillars of Purpose
A practical interpretation of ikigai asks four deceptively simple questions.
1. What do you love?
2. What are you good at?
3. What does the world need?
4. What can you be paid for?
Imagine a four cylinder engine. One cylinder alone cannot propel a vehicle very far. Two cylinders will keep it moving, but inefficiently. Three cylinders create respectable performance. Only when all four cylinders are firing together does the engine reach its full potential. Ikigai works much the same way. Passion without skill becomes a hobby. Skill without demand becomes an unrealized talent. Demand without compensation becomes volunteerism. Compensation without passion eventually becomes drudgery. True fulfillment emerges when all four elements work together.
“A successful life is not measured by the height of your achievements, but by the depth of your purpose. When what you love, what you do well, what the world needs, and what sustains you become one, you have discovered your ikigai.” – MJ Martin
A Canadian Perspective
For Canadians, ikigai has particular relevance. Canada is a nation that values education, innovation, entrepreneurship, volunteerism, and community service. Yet many Canadians spend decades climbing career ladders that they never truly wanted to climb. Others possess remarkable abilities that remain hidden because they never recognize their own strengths.
The Canadian economy is changing rapidly through artificial intelligence, clean energy, advanced manufacturing, healthcare innovation, and digital services. The careers of tomorrow may not even exist today. This makes ikigai less about choosing one perfect profession and more about continuously aligning your skills with society’s evolving needs.
Purpose is not a destination. It is a process of adaptation.
“Those who have a ‘why’ to live can bear almost any ‘how’.” – Viktor E. Frankl
Success Beyond Money
Western culture often measures success by income, job title, or possessions. Ikigai proposes a broader definition. Financial security certainly matters because it enables stability and independence. However, wealth without meaning can feel surprisingly empty.
Consider a lighthouse. Its purpose is not to admire its own brightness. Its purpose is to illuminate a safe path for others. Likewise, our greatest satisfaction often comes when our talents improve the lives of other people. Whether someone is an engineer designing safer bridges, a teacher inspiring young minds, a nurse comforting patients, or an entrepreneur creating jobs, the deepest fulfillment frequently comes from contribution rather than consumption.
This perspective does not reject ambition. Instead, it redirects ambition toward lasting significance.
“The greater the challenge, the greater the growth.” – Daisaku Ikeda
Building Your Own Ikigai
Finding ikigai rarely happens overnight. It is discovered through experimentation, reflection, and continuous learning. People evolve. Interests change. New opportunities emerge. Your purpose at age twenty may not be identical to your purpose at age seventy.

Perhaps the greatest lesson from Japan is that purpose does not retire. Many Okinawan centenarians continue gardening, crafting, teaching, or serving their communities because usefulness itself becomes a source of vitality. A meaningful life is not measured by how long we live, but by how intentionally we live each day. (JapanGov – The Government of Japan)
Thoughts for Reflections
As you reflect on your own life, consider these questions.
Which of the four circles is strongest for you today?
Which one is missing?
Has your career become merely what you are paid to do, or does it also reflect what you genuinely love?
If Canadians embraced ikigai more intentionally, would we build not only more successful careers, but also healthier communities and more meaningful lives?
About the Author:
Michael Martin is the Vice President of Technology with Metercor Inc., a Smart Meter, IoT, and Smart City systems integrator based in Canada. He has more than 40 years of experience in systems design for applications that use broadband networks, optical fibre, wireless, and digital communications technologies. He is a business and technology consultant. He was a senior executive consultant for 15 years with IBM, where he worked in the GBS Global Center of Competency for Energy and Utilities and the GTS Global Center of Excellence for Energy and Utilities. He is a founding partner and President of MICAN Communications and before that was President of Comlink Systems Limited and Ensat Broadcast Services, Inc., both divisions of Cygnal Technologies Corporation (CYN: TSX).
Martin served on the Board of Directors for TeraGo Inc (TGO: TSX) and on the Board of Directors for Avante Logixx Inc. (XX: TSX.V). He has served as a Member, SCC ISO-IEC JTC 1/SC-41 – Internet of Things and related technologies, ISO – International Organization for Standardization, and as a member of the NIST SP 500-325 Fog Computing Conceptual Model, National Institute of Standards and Technology. He served on the Board of Governors of the University of Ontario Institute of Technology (UOIT) [now Ontario Tech University] and on the Board of Advisers of five different Colleges in Ontario – Centennial College, Humber College, George Brown College, Durham College, Ryerson Polytechnic University [now Toronto Metropolitan University]. For 16 years he served on the Board of the Society of Motion Picture and Television Engineers (SMPTE), Toronto Section.
He holds three master’s degrees – in business (MBA), communication (MA), and education (MEd). As well, he has three undergraduate diplomas and seven major certifications in business, computer programming, internetworking, project management, media, photography, and communication technology. He has completed over 80 next generation MOOC (Massive Open Online Courses) [aka Micro Learning] continuous education programs in a wide variety of topics, including: Economics, Python Programming, Internet of Things, Cloud, Artificial Intelligence and Cognitive systems, Blockchain, Agile, Power BI, Big Data, Design Thinking, Security, Indigenous Canada awareness, and more.
Martin in a volunteer, a photographer, a learner, a technologist, a philosophizer, and a romantic optimist.